MES YEUX
MES YEUX IS AN IMAGE-MAKING STUDIO FOUNDED BY IBRAR IN 2026. THE NAME MEANS “MY EYES” IN FRENCH.
THE STUDIO WORKS PRIMARILY WITH AI, ACROSS FASHION, MUSIC AND CULTURE. WORK INCLUDES CAMPAIGNS, EDITORIALS, KEY VISUALS AND RELEASE ARTWORK.
IBRAR IS A GRAPHIC DESIGNER AT CORE AND AN IMAGE-MAKER.
HE HAS WORKED WITH PORTO ROCHA, BODYSHOP AND MANY MORE.
HE IS ALSO A RECIPIENT OF THE D&AD NEW BLOOD PORTFOLIO AWARD.
THE STUDIO DEVELOPS ITS OWN PROJECTS AND WORKS WITH BRANDS, AGENCIES, LABELS AND ARTISTS, EITHER LEADING THE CREATIVE DIRECTION OR MAKING IMAGES WITHIN AN EXISTING ONE.
BASED BETWEEN CHANDIGARH AND KOLKATA, INDIA.
SERVICES:
CREATIVE DIRECTION
ART DIRECTION
AI-IMAGE MAKING
THE STUDIO WORKS PRIMARILY WITH AI, ACROSS FASHION, MUSIC AND CULTURE. WORK INCLUDES CAMPAIGNS, EDITORIALS, KEY VISUALS AND RELEASE ARTWORK.
IBRAR IS A GRAPHIC DESIGNER AT CORE AND AN IMAGE-MAKER.
HE HAS WORKED WITH PORTO ROCHA, BODYSHOP AND MANY MORE.
HE IS ALSO A RECIPIENT OF THE D&AD NEW BLOOD PORTFOLIO AWARD.
THE STUDIO DEVELOPS ITS OWN PROJECTS AND WORKS WITH BRANDS, AGENCIES, LABELS AND ARTISTS, EITHER LEADING THE CREATIVE DIRECTION OR MAKING IMAGES WITHIN AN EXISTING ONE.
BASED BETWEEN CHANDIGARH AND KOLKATA, INDIA.
SERVICES:
CREATIVE DIRECTION
ART DIRECTION
AI-IMAGE MAKING
FRIEND
INDEPENDENT STUDY
INDEPENDENT STUDY
FRIEND IS AN AI COMPANION YOU WEAR AROUND YOUR NECK. IT LISTENS THROUGH THE DAY AND TALKS BACK WHEN YOU WANT IT TO, SO THE SMALL THINGS DON’T GO UNSAID: THE FIRST BITE OF SOMETHING GOOD, A LONG AFTERNOON IN THE SUN, A THOUGHT THAT JUST CAME TO YOU. THERE’S NO SCREEN TO CHECK AND NOTHING TO OPEN. YOU SPEAK, AND FRIEND IS THERE. LIGHT ENOUGH TO FORGET YOU’RE WEARING IT, CLOSE ENOUGH TO HEAR EVERYTHING. ALWAYS AROUND.
GENTLE MONSTER
INDEPENDENT STUDY
INDEPENDENT STUDY
THIS STUDY LOOKS AT THE TOFI FRAME, A RIMLESS OVAL GLASS WITH A THIN SILVER BRIDGE AND LINKED METAL HARDWARE AT THE TEMPLES. BECAUSE THE FRAME HAS NO RIM, MOST OF IT IS CLEAR, SO EVERY CHOICE IN THE SHOOT WAS MADE TO HELP THE GLASSES READ ON CAMERA.
THE HAIR AND SKIN ARE WET SO THAT LIGHT CATCHES ON THE FACE IN THE SAME WAY IT CATCHES ON THE LENS, AND THE GLASS EDGES STAY VISIBLE. THE GLASSES SIT LOW ON THE NOSE, WITH THE MODEL LOOKING OVER THEM, SO THE LENS SHAPE IS SEEN AGAINST THE EYES INSTEAD OF IN FRONT OF THEM. THE BLUE PATENT SUIT AND THE PINK-TO-BLUE BACKGROUND GIVE THE CLEAR LENSES COLOUR TO REFLECT. DIRECT FLASH KEEPS THE SILVER HARDWARE SHARP. THE ANGLES ARE CLOSE AND SHIFT FROM BELOW TO ABOVE, AND ONE FRAME IS CROPPED TO A SINGLE EYE, SO THE BRIDGE, NOSE PADS AND TEMPLE LINKS CAN BE SEEN IN DETAIL
.THE HAIR AND SKIN ARE WET SO THAT LIGHT CATCHES ON THE FACE IN THE SAME WAY IT CATCHES ON THE LENS, AND THE GLASS EDGES STAY VISIBLE. THE GLASSES SIT LOW ON THE NOSE, WITH THE MODEL LOOKING OVER THEM, SO THE LENS SHAPE IS SEEN AGAINST THE EYES INSTEAD OF IN FRONT OF THEM. THE BLUE PATENT SUIT AND THE PINK-TO-BLUE BACKGROUND GIVE THE CLEAR LENSES COLOUR TO REFLECT. DIRECT FLASH KEEPS THE SILVER HARDWARE SHARP. THE ANGLES ARE CLOSE AND SHIFT FROM BELOW TO ABOVE, AND ONE FRAME IS CROPPED TO A SINGLE EYE, SO THE BRIDGE, NOSE PADS AND TEMPLE LINKS CAN BE SEEN IN DETAIL
HELMUT LANG
INDEPENDENT STUDY
INDEPENDENT STUDY
MADE TO SEE HOW MUCH ONE SIMPLE GARMENT COULD CARRY ON ITS OWN. THE TOP IS TAUPE JERSEY, WITH A DRAPED NECK AND LONG SLEEVES THAT GATHER AT THE WRIST. IT WAS SHOT AGAINST A BLUE BACKGROUND WITH FLASH AND WIND, WHICH SHOWS THE COLOUR OF THE FABRIC AND HOW IT HOLDS ITS SHAPE. THE MODEL, STYLING AND POSES WERE KEPT MINIMAL SO THAT THE ATTENTION STAYS ON THE GARMENT.
.NOTHING
INDEPENDENT STUDY
INDEPENDENT STUDY
HEADPHONE (1) PRO CARRIES ONE SMALL RED SQUARE ON ITS EAR CUP. THIS STUDY STARTS THERE, AND LETS THAT SINGLE DETAIL TAKE OVER THE WHOLE FRAME.
A SINGLE FIGURE STANDS AGAINST FLAT BLOOD RED, SLICKED HAIR, A BLACK HIGH COLLAR AND A CALM, UNREADABLE FACE. NOTHING MOVES. THE POSES ARE RESTRAINED, THE LIGHT IS QUIET, AND THE HEADPHONES ARE WORN RATHER THAN PRESENTED, AS PART OF A UNIFORM INSTEAD OF A PRODUCT ON DISPLAY. THE REFERENCES SIT IN LATE-1990S LONDON FASHION ADVERTISING: AUSTERE TAILORING, COOL SKIN, WET-LOOK HAIR AND THE DEADPAN STILLNESS OF A HELMUT LANG CAMPAIGN.
THE AIM WAS TO MATCH NOTHING’S OWN CODES OF MONOCHROME, RESTRAINT AND ONE SHARP ACCENT OF COLOUR, AND TO TREAT A PIECE OF TECHNOLOGY THE WAY FASHION TREATS A GARMENT.
.A SINGLE FIGURE STANDS AGAINST FLAT BLOOD RED, SLICKED HAIR, A BLACK HIGH COLLAR AND A CALM, UNREADABLE FACE. NOTHING MOVES. THE POSES ARE RESTRAINED, THE LIGHT IS QUIET, AND THE HEADPHONES ARE WORN RATHER THAN PRESENTED, AS PART OF A UNIFORM INSTEAD OF A PRODUCT ON DISPLAY. THE REFERENCES SIT IN LATE-1990S LONDON FASHION ADVERTISING: AUSTERE TAILORING, COOL SKIN, WET-LOOK HAIR AND THE DEADPAN STILLNESS OF A HELMUT LANG CAMPAIGN.
THE AIM WAS TO MATCH NOTHING’S OWN CODES OF MONOCHROME, RESTRAINT AND ONE SHARP ACCENT OF COLOUR, AND TO TREAT A PIECE OF TECHNOLOGY THE WAY FASHION TREATS A GARMENT.